FEMA Community Lifelines Response Toolkit.pdf
(3.71 MB)
Use the "root cause" communication style:
"What" - statement of issue
"So what" - statement of impact or what it means
"Now what" - action step
"What" - statement of issue
"So what" - statement of impact or what it means
"Now what" - action step
But first, for the DE marketing materials, I think the root cause communication method would work nicely.