Stand out during your next presentation
seated in a Zoom call, take a seat, and deliver each slide as though you’re giving the real thing.
[Management Tip of the Day]<https://t.a.email.hbr.org/r/?id=ha7b38f28,1426289b,1426289d&e=cDE9P3V0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5JnV0bV9jYW1wYWlnbj1tdG9kX2FjdHN1YnMmdXRtX2NvbnRlbnQ9c2lnbmlubnVkZ2U&s=BHkXxFBRTTTVocRSLa4v7vUy6F3nZWzV3fMeNcPgH3E>
Today’s Tip
Stand Out During Your Next Presentation
What sets the best presenters apart? It all comes down to understanding the difference between giving a presentation and telling a story. Here are five storytelling strategies to help you stand out the next time you give a presentation.
* Craft a narrative. A story is a connected series of events told through words and pictures. It has a theme, attention-grabbing moments, heroes and villains, and a satisfying conclusion.
* Pair your text with images. Researchers have found that your audience will recall about 10% of your message if they simply hear information. But if they hear information and see a picture, they’ll retain 65%.
* Humanize data. Data is abstract until it’s put into context that people can understand. So make your statistics more memorable by putting a face to them.
* Surprise your audience. The human brain pays attention to novelty — twists and turns and unexpected events. Our brain perks up when we detect something that breaks a pattern.
* Rehearse — out loud. Practice your vocal delivery, adding perfectly timed pauses and varying the pace of your speech. If you plan to stand in front of a group, stand during your rehearsal. If you're going to be seated in a Zoom call, take a seat, and deliver each slide as though you’re giving the real thing.
This tip is adapted from “What the Best Presenters Do Differently<https://hbr.org/2022/04/what-the-best-presenters-do-differently?utm_medium=email&utm_source=newsletter_daily&utm_campaign=mtod_notactsubs?utm_medium=email&utm_source=newsletter_daily&utm_campaign=mtod_actsubs&utm_content=signinnudge,”> by Carmine Gallo
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Today’s Tip
Stand Out During Your Next Presentation
What sets the best presenters apart? It all comes down to understanding the difference between giving a presentation and telling a story. Here are five storytelling strategies to help you stand out the next time you give a presentation.
* Craft a narrative. A story is a connected series of events told through words and pictures. It has a theme, attention-grabbing moments, heroes and villains, and a satisfying conclusion.
* Pair your text with images. Researchers have found that your audience will recall about 10% of your message if they simply hear information. But if they hear information and see a picture, they’ll retain 65%.
* Humanize data. Data is abstract until it’s put into context that people can understand. So make your statistics more memorable by putting a face to them.
* Surprise your audience. The human brain pays attention to novelty — twists and turns and unexpected events. Our brain perks up when we detect something that breaks a pattern.
* Rehearse — out loud. Practice your vocal delivery, adding perfectly timed pauses and varying the pace of your speech. If you plan to stand in front of a group, stand during your rehearsal. If you're going to be seated in a Zoom call, take a seat, and deliver each slide as though you’re giving the real thing.
This tip is adapted from “What the Best Presenters Do Differently<https://hbr.org/2022/04/what-the-best-presenters-do-differently?utm_medium=email&utm_source=newsletter_daily&utm_campaign=mtod_notactsubs?utm_medium=email&utm_source=newsletter_daily&utm_campaign=mtod_actsubs&utm_content=signinnudge,”> by Carmine Gallo
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